TOURISM SAULT STE MARIE
Lots of people (especially GTA Millennials) have preconceived notions about what Sault Ste Marie has to offer. For most, it’s a drive-through town just outside of day-trip range with not too much to do.
We needed to show Sault Ste Marie from a different angle. One that most people wouldn’t be expecting. Fun and offbeat.
To take the campaign even further Outside of Expected, we designed a line of beer cans that showed off attractions in Sault Ste Marie.